If you are a senior interested in starting your own business, you are not alone. According to numbers from the Small Business Administration, the number of self-employed people between the ages of 55 and 64 has grown by more than 50 percent since 2000. And, once seen as a hindrance to the success of older adults, technology has now leveled the playing field. Let’s take a look at some successful businesses started by golden agers and some of the tech tools you can utilize to get your enterprise off the ground.
Leveraging Social Media to Launch Your Business
The New York Times recently profiled a former Coors marketing manager who was let go after a big merger. At age 55, she simply was not able to find other work despite her impressive credentials. So, she decided to go at it on her own. Cinde Dolphin lived in the middle of California’s wine country and chose to offer her services to the area’s winemakers. She has now developed a successful business that helps her clients get their message out through Twitter, Facebook, and other social media.
Ms. Dolphin did not already have all of the tools needed to start a senior business. In fact, at one point, she hired a “Twitter tutor” to help her learn the site. There are countless resources out there that help seniors learn how to leverage the latest technology. For instance, CyberSenior Services was founded by a retiree who wanted to teach computer skills to the elderly.
What Technology Will Make a Difference in the Future?
Are you chomping at the bit to become one of the over five million Americans 55 years of age and older who are self-employed or run their own business? One way to get ahead of the curve is to know what technology will serve you well and remain relevant in the coming years. While it is impossible to predict the future in the ever-changing cyber world, there are a few tools that are sure to serve you well in the future:
MOOCs – Massive open online courses help you learn what you need to enter a new field or stay competitive.
WordPress – Whatever your business idea may be, you will likely need a website. WordPress is used by businesses large and small to boost their online presence.
SEO – Search engine optimization is how you get your enterprise’s name at the top of Google search results. Master the SEO game, and clients and customers will quickly follow.
This is just the beginning of what is available to seniors looking to use technology to start their own business. With a little research, you are sure to find tools to help you make your ideas a reality.