Technology has certainly paved the way for streamlined processes in the workplace. Most of these come from investing in office automation. There are so many things that your business can automate so that you can keep everything running efficiently. No matter what it is that your business does, take a look at the office automation solutions you should try.
- Social Media
Social media is a very popular choice for many companies today. It allows you to get in front of your audience, show your skills, and learn more about those who are buying your products and services. While most businesses today have someone on hand to monitor their social media accounts, it’s hard to give someone this responsibility 24/7/365. With automation, you don’t have to. Instead, you can schedule posts to be pushed out to your social media followers at designated times. This way, you can stay connected with your fans and followers, even after your workday is over. Some of the most popular social media automation programs include HubSpot or Hootsuite, but there are others you can choose from as well.
Do you have a product that needs to be shipped out to customers when ordered? Instead of spending money to fill your own warehouse with employees and products, why not give this responsibility to a third-party company? This way, you can experience order fulfillment for ecommerce business without having to foot a very large bill or schedule people for all hours of the day. Instead, your products will be automatically shipped from these locations when the order is placed—you just simply pay one small fee to do this. It will alleviate so much of the headache that comes will filling orders, and you’ll be amazed to see how streamlining this process with another company can take away so much hassle and keep your business running smoothly.
Email marketing is a very popular option. Most people today have email, and you can even separate these emails into groups or categories so that each target market gets the right message. The best way to do this is through an automated process. By using tools like MailChimp, you can create emails and schedule them as you wish. For instance, you can schedule emails to go out on certain days or times, or you can schedule an email to go out after a certain action is taken, such as after a customer has made a purchase. In addition to streamlining the process, you will also receive a nice detailed overview of each email campaign, so you can see how people are using your emails and which customers are being the most engaged.
- Sales Organization
Your sales force needs to be organized in order to find success. This is why many companies opt to use automation tools for their sales teams. For instance, tools like Salesforce allow you to have one easily accessible place to put your sales information. You can then add information about each customer as he or she moves along the sales platform. There are also plenty of other sales tools you can integrate with this program, such as invoicing. Basically, if you want one program that will give your sales team the information and tools they need, this would be it.
Some people think that automation takes the humanity out of these processes. While using it in the wrong way can have a negative effect, it’s all about finding the healthy balance between automation and real interactions. Make sure that you still assign someone to monitor these tools to ensure they’re accurate or to find the best way to use the information you find. When you use these automation tools in the right way, you’ll find that your business is more organized and successful.