Whether working directly within a company or managing multiple clients, social media specialists are responsible for an ever-increasing portion of marketing, outreach, and public relations matters.
The connectivity and reactivity of companies are mostly determined by its social media presence. As such, the tether between enterprise and consumer – social media management – is typically tensile. A lot depends on a relatively small, but the strong link.
Is that link secure? If it snaps, chaos is often the result.
Can you actually be affected by viruses or malware from social media sites? Yes, it never been easier. You can get a ton of viruses and malware from social media sites. According to a recently reported from CNET, 20% of links that shared on Facebook will open viruses, malware or some other malicious programs. Another research found that 60% of attacks came from 3rd-party applications, something like “seeing who has viewed your profile” on Facebook, which Facebook doesn’t offer.
We are referring to what happens when the social media accounts of a company or host of companies fall prey to cyber attack. The results are at best embarrassing and at worst devastating to the businesses that have been compromised and the manager of the accounts, which were illegally accessed or infected.
Web browsers have their fair share of ad blockers and malware guards in place, but they are far from comprehensive. If social media profiles are the main branch of a company’s marketing faction, then the networks through which they are accessed must be professionally protected. This means virus protection with real-time monitoring. New codes are being written every day to take advantage of newly discovered weaknesses, so defensive measures must be updated just as rapidly.
Talk of “malware” and “viruses” tends to fall on deaf ears. It’s because we aren’t really sure what they are, we just want to avoid them. Here’s the breakdown for all you social media managers out there:
The term “malware” is the portmanteau of the words “malicious” and “software,” referring to the harmful intentions of the code. It’s an umbrella term covering any program which is designed to take advantage of the user rather than provide the intended product or service. According to the Federal Bureau of Investigation, visiting a website is enough to have data compromised by malware.
The nature of social media management is to be online – to link websites and people together – to explore and interact with entities on the web. With this in mind it seems inevitable, they would become the victims of malware attacks if not adequately protected.
The style of malware attack to worry about the most remains the classic virus. If malware were the military, viruses would be special ops. They are detailed programs specifically designed to sneak in undetected and begin a war of attrition. This is achieved by spreading from one system to another via the connections between the two. Similar to their real world counterparts, viruses evolve and adapt. The men and women behind them build atop the old in reaction to the hard work of antivirus developers.
See Also: Best Free Antivirus Software for Windows.
Therefore, it’s necessary for social media specialists and managers to be up to date on their antivirus protection measures. Otherwise, they may not only have their data accessed by unauthorized users but be the portal through which the data of clients is accessed as well.
Folks responsible for multiple social media accounts have a lot on their plate. It’s a never ending sequence of updates, responses, adjustments, and creative brainstorming. On top of it all, need to be mindful of the many ways malicious software can threaten their hard work. Understanding these threats and taking responsible caution against them is key to maintaining strong social media ties.
Useful Tips To Protect You From Viruses And Malware
To prove how easy to spread viruses through social media websites, Dasient, an employee of the anti-virus firm Sophos, has set up ten accounts on different social media sites and then posted links to malware websites. The result is almost of them are passed the blocking system of social media websites. Only two social networks succeeded in blocking these links.
Of course, you can’t be just confident that social networks will protect you from threats. Attackers will try many ways to exploit social media websites and spread viruses via them. So be careful when clicking on any link that you found on social networks, no matter how attractive it is.
Here are several security tips that you should keep in mind while using Facebook and Twitter:
- Don’t just click on all links that you found on social media websites. Consider before to do that, especially links from unknown or untrusted sources.
- If you are trying to install a Facebook app, you need to check the URL bar on top of your browser again to make sure it’s not a fake website. If it redirects you to a strange website and ask for your email and password, that’s a bad sign.
- Beware of all types of shortened URLs. On Twitter, you can easily hover your cursor over these shortened URLs to see the full link.
- Beware of links that sent through direct messages, along with titled “Hey, check this out!”. There is nothing good from these messages.
As always, the best solution to protect us is our sense. Think twice before clicking on any link.