According to The Wall Street Journal reports, Spotify.com is now under working to expand their business into video streaming service, and to become a competitor of YouTube.com, Vimeo.com and Facebook.com.
The Spotify’s video service would be available for both subscribers and non-subscribers, with advertising in video as well. Not like Netflix and Hulu, the Spotify video streaming service will support core music service and complement with music platform.
The company is hoping to enjoy advantages in producing video based on consumer data from their music listening habits. In January, Spotify had 60 million users and 15 million users had subscribed to premium service, which cost $9.99 per month, with ad-free service.
Indeed, YouTube.com is working to release the paid subscription on its music video service, and Apple will launch streaming platform in June. So, the company would expand the business into fields that can help them drive more revenues from the internet and users, and advertising would be the main core.