ASUS announces Zenfone Zoom with 3x Optical Zoom


Beside the Zenfone 2 Android smartphone, ASUS also announced another smartphone that features a 13-megapixel rear camera with 3x optical zoom, and a 5-megapixel front camera.

Called the Zenfone Zoom, this new Android-based smartphone comes with a 5.5-inch 1080p full HD display with IPS panel, has a 2.3GHz CPU, 2GB RAM, 128GB storage and a 3,000mAh battery. The ASUS Zenfone Zoom comes with almost similar specifications as the Zenfone 2, designed for photographers and who love to take photo frequently or on the go.

  • 13MP rear camera with 3x optical zoom
  • Optical image stabilization
  • Laser auto focus
  • 5MP front camera
  • Android 5.0 Lollipop, pre-loaded with new ZenUI

Optical zoom versus digital zoom ?

Compared with digital zoom, the optical zoom doesn’t reduce photo quality and focal length of the lens actually changes with optical zoom, while digital zoom is basically just a crop.

The ASUS Zenfone Zoom will be available in the market for sale in second quarter of 2015, for $399, unlocked model.